Posts Tagged 'Hugh Dubberly'

Hugh Dubberly, Shelley Evenson: The consumers experience cycle

Written for Interactions magazine by Hugh Dubberly and Shelley Evenson. In this article, they contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames

/ 2 Comments

Hugh Dubberly, Shelley Evenson: The consumers experience cycle

Written for Interactions magazine by Hugh Dubberly and Shelley Evenson. In this article, they contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames

/ 2 Comments