The decade of being collaborative

Posted on January 19, 2010
by Christian Drehkopf

A nice article from Valerie Casey published on Fastcompany helps us to think more deeply about the way we need to work together instead of trying to push ourselves as economical structures in front of our competitors. A decade of fighting against each other seems to vanish in order to create a world of collaboration. [...]

Recommended Books #1

Posted on January 6, 2010
by Christian Drehkopf

Hey folks,
new books arrived my shelf some days ago. I would like to give you a recommendation for two of these. The first one is “Change by Design” How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown (IDEO) . Tim Brown has written the definitive book on design thinking. Brown’s wit, experience, [...]

Social Business Design

Posted on October 31, 2009
by Christian Drehkopf

A great presentation about adding social to Business Design by
David Armano.

View more documents from David Armano.

Journey to the Center of Design

Posted on October 30, 2009
by Christian Drehkopf

A new slide share arrived by Jared Spool will help you to get more deeply into the where user-centered design came from and that needs to be to reshaped quite soon to fit future change.

View more documents from Jared Spool.

The Shift from Human-Centered to Resource-Centered Design

Posted on October 5, 2009
by Christian Drehkopf

The question how to design for the next age is becoming more and more important. As a lot of indicators show that we need to become more sustainable in business – the age of human centered design is gonna end soon. A very specific article with great topics around this by By Eric Wilmot, [...]

Design Research Conference 2009

Posted on September 30, 2009
by Christian Drehkopf

According to the article of core77 for Design Research Conference 2009 in Chicago from the 1st – 2nd October 2009 I want to provide you with the most common relevant information provided by the speakers:
Robert Fabricant, Vice President of Creative at Frog Design, describe the phenomenon that the market for Design Researchers will become an [...]

Business Design: The curriculum of 2012

Posted on August 6, 2009
by Christian Drehkopf

I´ve stumbled on an excellent article about the idea of an advanced degree in Business Design. The article has been written by Ryan Jacoby a Business Designer at IDEO. He mentions that some programs like the d.school and Rotman are playing with this idea, but believes that these programs don´t really nail it yet. [...]

PM: You can´t innovate like Apple

Posted on August 3, 2009
by Christian Drehkopf

You might consider not reading another article about this company, but be aware! This one is fundamentally different. First seen on putting people first (http://www.experientia.com/blog) original from pragmatic marketing mag ( http://www.pragmaticmarketing.com) you gain insights into the true spirit of apple design processes to innovate. I absolutely recommend to read this article. See you in [...]

Building trust: or how companies should address privacy

Posted on June 25, 2009
by Christian Drehkopf

Jan Chipchase one of the most important researchers at Nokia has published a very smart article about privacy on his blog www.janchipchase.com which you should definitely put an eye on. He shares some of his insights he has gained through hundred of studies about that topic through the entire world. As privacy, we know loosing [...]

Larry Keeley: 2009 Innovation Summit, Chicago

Posted on June 10, 2009
by Christian Drehkopf

On 21st of may the the innovation summit brought together influential innovation experts, business executives, academics and government leaders to discuss innovation and accelerate Chicagoland’s development as a globally recognized center for innovation. The Summit was a full day of innovation education, tools, case studies, demonstrations, and networking. Now in its third year, the summit [...]

Seth Godin: talks at Google about Google

Posted on June 4, 2009
by Christian Drehkopf

In his speech Seth almost combines a big set of all the question marks on the marketers heads within Google and gives us  great answers about what they´ve done right so far and what they will need to do in the future to continue the success story. There is also some space at the end [...]

ADC Berlin 2009 – Paul Bennett

Posted on May 24, 2009
by admin

Paul Bennett is Managing Partner, Europe and Chief Creative Officer of IDEO, a world leader in human-centered and design-led innovation. Paul´s presentation is about:  advertisement is polluting our environment, thoughtlessness design, insights from IDEO user-research lab, two examples of IDEOs work and future trends coming up.
Unfortunantely there is no way to include the presentation in [...]

Hugh Dubberly, Shelley Evenson: The consumers experience cycle

Posted on March 25, 2009
by Christian Drehkopf

Written for Interactions magazine by Hugh Dubberly and Shelley Evenson.
In this article, they contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames the producer-customer relationship from the producer’s point of view and aims to funnel potential customers to [...]

9 things that will define 2009

Posted on March 25, 2009
by Christian Drehkopf

Recently we came across this very interesting video: Leo Burnett Group (global player in advertisement) Predictions 2009, Future Trends.
9 Trends
New Realism, Hyper Reality, The Trust Economy, Eco Austerity, Digital.tv, Thread Marketing, Generation Game, The End of Fact, Brands as Vehicles
http://www.leoburnett.com/

The crisis as a chance for the creative game industry

Posted on March 8, 2009
by Christian Drehkopf

Rob Fahey from gameindustry.biz wrote a great article about how the creative game industry will turn back on track out of the crisis. Stepping deeper in the mass market business and customers who create their own products will help the industry and build up a new world that has never been seen before. Change will [...]

A Busines-Design definition

Posted on March 7, 2009
by Christian Drehkopf

After more than three years of work for global players in automotive, information technology, consumer media, and mobile businesses we like to present a definition of Business-Design. This definition is opened for discussion – so feel free to leave your comments. Constructive critic is always welcome.

Business Design:

Since the first use of tools to achieve [...]