Seth Godin: “About Tribes and Google”

In his speech Seth almost combines a big set of all the question marks on the marketers heads within Google and gives us  great answers about what they´ve done right so far and what they will need to do in the future to continue the success story. There is also some space at the end for questions that are definitely worth to get the answers from because I believe they are asked in almost every big player in a similar way.
Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998.

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