Frog Design: “Digital Media Trends 2010 “

Frog Design another design thinking company offers a great introduction to its Digital Trends for Media.

- Presentation Transcript

1. Digital Trends for Media
2. “The Internet is the Internet of your friends”
3. “In the new, distributed world, you want to be where the people are.” Jeff Jarvis
4. Transparency as social capital
5. WikiLeaks: Transparency as agenda-setting
6. Chatroulette: Viral serendipity
7. TimesCast: “The story of the story”
8. Transformats
9. Transformats
10. Transformats Transmedia Transcendent Transformative
11. Transmedia go mainstream Transformats
12. Transmedia go mainstream Transformats
13. Social TV
14. The ecosystem of SOCIAL Where? Social networks What? Social content How? Social publishing Social search Social gaming Social shopping Why? Social impact Social currency
15. How do media companies become SOCIAL ORGANIZATIONS?
16. What is an article?
17. “A big, portable newstream?”
18. We are all newspapers
19. “We are all publishers, but we are not all editors.”
20. Social news
21. Hyper-personal news
22. Customized aggregation
23. News Author Section Topic Format Services Platform Share? Preview Contribute Special alerts Interval “If the news is important, it will find you.” Marissa Meyer, Google
24. “If the news is important, it will find you.” Marissa Meyer, Google
25. The more personal, the more community
26. Content farming
27. © David McCandless Data journalism
28. © David McCandless
29. Real-time
30. Mapping
31. How do media companies become SOFTWARE ORGANIZATIONS?
32. DISTRIBUTION TIMING TIMING DISTRIBUTION Widgets “Lean into the Social media frame” SHRINK YOUR Mobile The new Prime Times BRAND! “Democratic exclusivity” CONTENT/FORMAT Micro-blogging Video/audio-snacking “Small” amateur stories Only 48 seats Hyper-local Hyper-personal CONTENT/FORMAT
33. Video-snacking
34. Lunchtime as the new prime time
35. Micro-formats
36. © San Francisco Magazine Hyper-local
37. Democratic exclusivity
38. Democratic exclusivity
39. Democratic exclusivity
40. Widgets & Apps 45
41. Only 48 seats
42. Only 48 seats
43. CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
44. CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
45. CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
46. How do you reconcile traditional brand and innovation?
47. Speed matters
48. Input Externalization Evaluation Output Implementation Openness/Access Nimbleness/Empowerment Focus Decision-Making Capabilities & Collaboration Open innovation platforms Wiki Rapid prototyping Team Buy-In Software Networks Micro-blogging User testing Management support Hardware Idea competitions Incubators Business Model Analysis Go-to-market Lab Task forces Partnerships Idea management Design research Market research

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