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	<title>Business-Designers &#187; Return on insight</title>
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		<title>Return on Insight beats Return on Investment?</title>
		<link>http://www.business-designers.com/archives/66</link>
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		<pubDate>Thu, 08 Jan 2009 00:36:18 +0000</pubDate>
		<dc:creator>Christian Drehkopf</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Return on insight]]></category>
		<category><![CDATA[Return on investment]]></category>

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There&#8217;s probably no better time for an organization to ask the question, &#8220;What&#8217;s the return on investment?&#8221; Given the economic uncertainty, it&#8217;s an understandable instinct.
The problem is, traditional ROI, with its focus groups and lab-type settings, is less relevant in a fast-paced digital world. Hyperfocusing on ROI as a key indicator of future [...]]]></description>
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