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	<title>Business-Designers &#187; Procter Gamble</title>
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		<title>Procter &amp; Gamble using design thinking</title>
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		<pubDate>Wed, 30 Jul 2008 12:59:34 +0000</pubDate>
		<dc:creator>Christian Drehkopf</dc:creator>
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		<category><![CDATA[Design thinking]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Procter Gamble]]></category>

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&#8220;Design thinking&#8221; may seem like just another new buzzword in the lexicon of innovation, but Procter &#38; Gamble (PG) is using the approach to change its culture. Leadership is listening, learning, and deploying; cross-functional teams are cracking vexing problems across its business landscape; and visualization, prototyping, and iteration are facilitating communication internally and with customers [...]]]></description>
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