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	<title>Business-Designers &#187; Mass innovation</title>
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		<title>Charles Leadbeater: The rise of the amateur professional</title>
		<link>http://www.business-designers.com/archives/21</link>
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		<pubDate>Mon, 29 Oct 2007 23:17:24 +0000</pubDate>
		<dc:creator>Christian Drehkopf</dc:creator>
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		<category><![CDATA[Mass innovation]]></category>
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In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn&#8217;t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can&#8217;t. He describes the rising role of serious amateurs (&#8220;Pro-Ams,&#8221; as he calls them) through the story of the mountain bike.
Charles Leadbeater&#8217;s theories on innovation [...]]]></description>
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