Designing for free!?

Posted on August 2, 2008 by Christian Drehkopf

comment: Flipping through the web i passed http://www.socialdesignsite.com – a site about designing for the the lower parts of the pyramid. The owners of that site believe that they cannot change the world but either reinforce or change the way things are around us with every little things they do. To establish and change the [...]

Paul Bennett: Design is in the details

Posted on July 26, 2008 by Christian Drehkopf

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
comment: Seen on TED this is a nice presentation on how import it is to start at a consumer view first, when [...]

Nicolas Nova: Lessons on Innovation from the Game Industry

Posted on June 1, 2008 by Christian Drehkopf

Talking about the participation of the consumer – Nicolas easily makes a step forward providing us with how game industry drives customer focused innovation. In fact what he says is already been in place for more than a decade now. Game industry is wide looking forward building huge communities within gamers even more allowed than [...]

Hasso Plattner: Innovation, Speed & Success

Posted on January 30, 2008 by Christian Drehkopf

Hasso Plattner (SAP), talks on the role of design in his strategic vision for driving innovation in areas such as ecosystems, community, operations, and technology. The Video has been taken on the Institute of Design Strategy Conference 2007. First seen on google video.

Get the presentation as PDF:
Hasso Plattner, Innovation, Speed & Success (1.4 [...]

Human Centered Design (HCD) Is Innovation’s New Secret Weapon

Posted on October 30, 2007 by Christian Drehkopf

While every organization talks about how they use new tools to uncover new innovation opportunities, there’s simply not enough practice of HCD in companies’ planning process. User data is no doubt an important source of new product ideas (of what should be designed), which has the potential to redirect a company’s effort towards a [...]

Bruce Nussbaum: How Do You Learn To Be Innovative?

Posted on October 22, 2007 by Christian Drehkopf

I get asked that question a lot by people and now I have a pretty good answer–go to the blog of Jon Campbell–Branding and Innovation. Campbell did some amazing work on the Harley Davidson site before deciding to go to the Illinois Institute of Design to get an MDM, Masters of Design Methods. Now he’s [...]