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	<title>Business-Designers &#187; IDEO</title>
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		<title>ADC Berlin 2009 &#8211; Paul Bennett</title>
		<link>http://www.business-designers.com/archives/323</link>
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		<pubDate>Sun, 24 May 2009 16:18:12 +0000</pubDate>
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Paul Bennett is Managing Partner, Europe and Chief Creative Officer of IDEO, a world leader in human-centered and design-led innovation. Paul´s presentation is about:  advertisement is polluting our environment, thoughtlessness design, insights from IDEO user-research lab, two examples of IDEOs work and future trends coming up.
Unfortunantely there is no way to include the presentation in [...]]]></description>
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		<title>Paul Bennett: Design is in the details</title>
		<link>http://www.business-designers.com/archives/49</link>
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		<pubDate>Sat, 26 Jul 2008 02:49:17 +0000</pubDate>
		<dc:creator>Christian Drehkopf</dc:creator>
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		<category><![CDATA[Design]]></category>
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Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn&#8217;t have to be about grand gestures, but can solve small, universal and overlooked problems.
comment: Seen on TED this is a nice presentation on how import it is to start at a consumer view first, when [...]]]></description>
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