Posts Tagged IDEO

ADC Berlin 2009 – Paul Bennett

Posted on May 24, 2009 by admin

Paul Bennett is Managing Partner, Europe and Chief Creative Officer of IDEO, a world leader in human-centered and design-led innovation. Paul´s presentation is about:  advertisement is polluting our environment, thoughtlessness design, insights from IDEO user-research lab, two examples of IDEOs work and future trends coming up.
Unfortunantely there is no way to include the presentation in [...]

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Paul Bennett: Design is in the details

Posted on July 26, 2008 by Christian Drehkopf

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
comment: Seen on TED this is a nice presentation on how import it is to start at a consumer view first, when [...]

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