Hugh Dubberly, Shelley Evenson: The consumers experience cycle

Posted on March 25, 2009 by Christian Drehkopf

Written for Interactions magazine by Hugh Dubberly and Shelley Evenson.
In this article, they contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames the producer-customer relationship from the producer’s point of view and aims to funnel potential customers to [...]