Archive for the Articles Category

The decade of being collaborative

Posted on January 19, 2010 by Christian Drehkopf

A nice article from Valerie Casey published on Fastcompany helps us to think more deeply about the way we need to work together instead of trying to push ourselves as economical structures in front of our competitors. A decade of fighting against each other seems to vanish in order to create a world of collaboration. [...]

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The Shift from Human-Centered to Resource-Centered Design

Posted on October 5, 2009 by Christian Drehkopf

The question how to design for the next age is becoming more and more important. As a lot of indicators show that we need to become more sustainable in business – the age of human centered design is gonna end soon. A very specific article with great topics around this by By Eric Wilmot, [...]

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PM: You can´t innovate like Apple

Posted on August 3, 2009 by Christian Drehkopf

You might consider not reading another article about this company, but be aware! This one is fundamentally different. First seen on putting people first (http://www.experientia.com/blog) original from pragmatic marketing mag ( http://www.pragmaticmarketing.com) you gain insights into the true spirit of apple design processes to innovate. I absolutely recommend to read this article. See you in [...]

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Building trust: or how companies should address privacy

Posted on June 25, 2009 by Christian Drehkopf

Jan Chipchase one of the most important researchers at Nokia has published a very smart article about privacy on his blog www.janchipchase.com which you should definitely put an eye on. He shares some of his insights he has gained through hundred of studies about that topic through the entire world. As privacy, we know loosing [...]

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Hugh Dubberly, Shelley Evenson: The consumers experience cycle

Posted on March 25, 2009 by Christian Drehkopf

Written for Interactions magazine by Hugh Dubberly and Shelley Evenson.
In this article, they contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames the producer-customer relationship from the producer’s point of view and aims to funnel potential customers to [...]

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The crisis as a chance for the creative game industry

Posted on March 8, 2009 by Christian Drehkopf

Rob Fahey from gameindustry.biz wrote a great article about how the creative game industry will turn back on track out of the crisis. Stepping deeper in the mass market business and customers who create their own products will help the industry and build up a new world that has never been seen before. Change will [...]

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Dirk Knemeyer: Understanding “Business&Design” through casino poker.

Posted on January 16, 2008 by Christian Drehkopf

And again! Here comes Knemeyer. I fully recommend to read the full article (see link below). A great message on how to transmit the need for working on behavior and needs, far away of science gossip. It is what it is and problem solvers always should do. Go out and research the audience instead of [...]

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Dirk Knemeyer: A Design Framework for Meeting Human Needs and Desires

Posted on January 14, 2008 by Christian Drehkopf

Not quite new stuff but still true. Dirk gives us a great view how designers should doing research if they using their tools for uncovering behaviors and unmet needs of their audience. Of course this may not be the only way of creating classifications and there are truly other well working alternatives. But! And there [...]

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David Armano: Conversation Ecosystem

Posted on October 31, 2007 by Christian Drehkopf

Conversation Ecosystem
Twitter allows users to send and receive abbreviated communications or “digital shorthand” from a computer or mobile device. These are called “Tweets.” The open-source nature of the application has spawned countless “mash-ups” where Twitter technology merges seamlessly with other open-source technologies such as Google (GOOG) Maps. Widgets and desktop applications such as Twitteroo and [...]

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Human Centered Design (HCD) Is Innovation’s New Secret Weapon

Posted on October 30, 2007 by Christian Drehkopf

While every organization talks about how they use new tools to uncover new innovation opportunities, there’s simply not enough practice of HCD in companies’ planning process. User data is no doubt an important source of new product ideas (of what should be designed), which has the potential to redirect a company’s effort towards a [...]

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F.Sleeswijk Visser´s research process

Posted on October 25, 2007 by Christian Drehkopf

Sleeswijk Vissers graphic shows the common context mapping process of Designer, Researcher and User. If you think of Designresearch: getting broad first and more focused later on, spread out again, getting new insights and knowledge, focusing again … it´s so real to the nature behaving of what Designers do. Making a step backwards in order [...]

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Bruce Nussbaum: How Do You Learn To Be Innovative?

Posted on October 22, 2007 by Christian Drehkopf

I get asked that question a lot by people and now I have a pretty good answer–go to the blog of Jon Campbell–Branding and Innovation. Campbell did some amazing work on the Harley Davidson site before deciding to go to the Illinois Institute of Design to get an MDM, Masters of Design Methods. Now he’s [...]

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Bruce Nussbaum: Design Vs. Design Thinking.

Posted on October 22, 2007 by Christian Drehkopf

We’re having an excellent conversation about design and design thinking and I’d really like it to continue. If you missed Christopher Fahey’s recent comment, please read it here. It’s an important contribution to the discussion.
“Here’s an idea: A young person goes to an art school or a design school to learn design hands-on among designer [...]

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