Posted on January 8, 2009 by Christian Drehkopf
There’s probably no better time for an organization to ask the question, “What’s the return on investment?” Given the economic uncertainty, it’s an understandable instinct.
The problem is, traditional ROI, with its focus groups and lab-type settings, is less relevant in a fast-paced digital world. Hyperfocusing on ROI as a key indicator of future [...]
Posted on December 10, 2008 by Christian Drehkopf
Watch movie: www.sbs.ox.ac.uk
This short film adopts a practice perspective to explore what is distinctive about the ways professional service designers go about designing or redesigning services. The film follows in detail one of the three paired projects in the D4S study, an encounter between London-based service innovation and design consultancy live|work, and g-Nostics, a company [...]
Posted on September 3, 2008 by Christian Drehkopf
Imagine a crazy wonderland where most of what you learned in business school is either upside down or backward. A land where customers control the company, jobs are avenues of self-expression, the barriers to competition are out of your control, strangers design your products, fewer features are better, advertising drives customers away, demographics are beside [...]
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Posted on August 2, 2008 by Christian Drehkopf
AIGA and Adobe together have launched an initiative to define the professional characteristics of designers in 2015. Take a few minutes and get on their nice survey by http://designerof2015.aiga.org
Anyone out there already doing that for business people?
Posted on August 2, 2008 by Christian Drehkopf
comment: Flipping through the web i passed http://www.socialdesignsite.com – a site about designing for the the lower parts of the pyramid. The owners of that site believe that they cannot change the world but either reinforce or change the way things are around us with every little things they do. To establish and change the [...]
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Posted on August 2, 2008 by Christian Drehkopf
Chris Bernhard, calling himself a user experience evangelist made a great presentation about observing users (people). A more wordy presentation based on older but useful content around design research methods. It’s not so much about how one should collect this information as much as how to make use of it to develop design insights.
http://chrisbernard.blogs.com/
Posted on July 30, 2008 by Christian Drehkopf
“Design thinking” may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) is using the approach to change its culture. Leadership is listening, learning, and deploying; cross-functional teams are cracking vexing problems across its business landscape; and visualization, prototyping, and iteration are facilitating communication internally and with customers [...]
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Posted on July 26, 2008 by Christian Drehkopf
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
comment: Seen on TED this is a nice presentation on how import it is to start at a consumer view first, when [...]
Posted on June 12, 2008 by Christian Drehkopf
Yet Google obviously invests heavily in its brand. Its home page may have nothing but a search box and links to Google’s services — which means the company is forgoing tens of millions of dollars in advertising — but it’s doing something more important: putting its customers first. Untargeted ads, even simple text links, goes [...]
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Posted on June 1, 2008 by Christian Drehkopf
Talking about the participation of the consumer – Nicolas easily makes a step forward providing us with how game industry drives customer focused innovation. In fact what he says is already been in place for more than a decade now. Game industry is wide looking forward building huge communities within gamers even more allowed than [...]
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Posted on April 20, 2008 by Christian Drehkopf
To get employees, particularly those in creative roles, to embrace a new innovation agenda, be sure to get their input every step of the way, says Charles Warner, consultant and author of the paper “How to Manage Creative People. “Creativity is a process that solves a problem, and innovation is the result of creativity. It’s [...]
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Posted on January 30, 2008 by Christian Drehkopf
Hasso Plattner (SAP), talks on the role of design in his strategic vision for driving innovation in areas such as ecosystems, community, operations, and technology. The Video has been taken on the Institute of Design Strategy Conference 2007. First seen on google video.
Get the presentation as PDF:
Hasso Plattner, Innovation, Speed & Success (1.4 [...]
Posted on January 16, 2008 by Christian Drehkopf
And again! Here comes Knemeyer. I fully recommend to read the full article (see link below). A great message on how to transmit the need for working on behavior and needs, far away of science gossip. It is what it is and problem solvers always should do. Go out and research the audience instead of [...]
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Posted on January 14, 2008 by Christian Drehkopf
Not quite new stuff but still true. Dirk gives us a great view how designers should doing research if they using their tools for uncovering behaviors and unmet needs of their audience. Of course this may not be the only way of creating classifications and there are truly other well working alternatives. But! And there [...]
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Posted on December 1, 2007 by Christian Drehkopf
In a recent interview in Toronto, Martin asserted that real value creation now comes from using the designer’s foremost competitive weapon, his imagination, to peer into a mystery — a problem that we recognize but don’t understand — and to devise a rough solution that explains it. “For any company that chooses to innovate, the [...]
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Posted on November 26, 2007 by Christian Drehkopf
Stephen´s nice presentation on the Design Thinking 2007 has focused out some good points of how design can play of an important role in creating new business-development processes. I like – and you will too.
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Tim Brown Change by Design How Design Thinking Transforms Organizations and Inspires Innovation |
 Daniel H. Pink A whole new mind Why Right-Brainers Will Rule the Future |
 Roger MartinThe Design of Business Why Design Thinking is the Next Competitive Advantage |
 Christopher AlexanderA Pattern Language: Towns, Buildings, Construction |
 Gary HamelCompeting for the Future |
 DMI InstituteBuilding Design Strategy: Using Design to Achieve Key Business Objectives |
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