Paul Bennett: Design is in the details

Posted on July 26, 2008 by Christian Drehkopf

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.

comment: Seen on TED this is a nice presentation on how import it is to start at a consumer view first, when it comes to design solutions for problems to improve their lives – and making business from that.